Since COVID-19, the digital economy has grown at a speed and scale beyond anticipation. So how do we ensure gender equality is met in this industry?

The proportion of women working in science, technology, engineering and maths (STEM) industries in Australia has increased. It’s risen from 24 per cent in 2016 to 28 percent in 2020 according to the STEM Equity Monitor 2021. But it is still a low representation overall.

Rapid technology change is playing a key role in this. It’s creating both potential barriers and opportunities for women to take part equally in the digital economy.

Our Chief Executive Larry Marshall is a member of the Champions of Change Coalition. As part of this, he recently made a new pledge to champion gender equity in the digital economy.

Gender equality is a key issue for the digital economy. Pictured is a woman working on laptop.

The Champions of Change

The Champions of Change Coalition, or CCC, works with influential leaders to redefine men’s role in acting on gender inequality.

As an organisation, we know innovation thrives on diversity of thought and ideas. Therefore, we try to embed inclusion and diversity into everything we do. We’ve made good progress on gender equity at senior leadership levels. But we have more work to do.

For example, we have achieved gender balance at the Board and Executive level. We have just appointed our fourth female Chief Scientist, Professor Bronwyn Fox and welcomed Kathryn Fagg as our new Chair. But we don’t yet have equal gender representation across the rest of the organisation.

The CCC includes more than 25 CEOs from companies including Telstra, Microsoft, Amazon. They recently came together to discuss the issue of gender equity in the digital economy and to make some new commitments to help foster this.

As the digital economy continues to grow, the CCC is committed to seizing this as an opportunity. They aim to accelerate gender equality in their organisations and also to ensure the jobs of the future are inclusive of diverse leaders.

The tech and digital industry

In the tech and digital arena, women make up 29 per cent of employment in Australia. That’s compared to 48 per cent in similar occupations in the professional, science and technical services industry. This is according to the Australian Computer Society report, Digital Pulse 2021.

In part, this reflects long-standing gender stereotypes about suitable careers for men and women. But there are also opportunities to create change with digital technologies like artificial intelligence (AI). Larry explains.

“With new technologies like AI, we have the opportunity to reframe how machines think about leadership, equality and opportunity. Those machines will start to guide us on our journey into the future,” Larry said.

Gender equality and the digital economy. Larry speaking at a 2018 Champions of Change panel event.

Larry speaking at a 2018 Champions of Change panel event.

Opportunities for change

The CCC identified three opportunities in this area:

  • Embed gender equality into the development and use of digital technologies. This point asks us to consider technology developed with a broad range of diverse needs in mind. It also covers AI, which typically builds on historical data sets. So we need to reduce the potential for continuing to create harmful gender stereotypes.
  • Build a gender equal tech industry. The entrenched male-dominated nature of the sector can be unattractive to women. It also leads us to create products that don’t meet their needs. As a result, educating and recruiting women in this area will be a focus.
  • Invest in female tech entrepreneurs. When we fund and support women to get started, their businesses deliver good financial outcomes. And that’s something we want to see in the digital arena too.

The CCC agreed to 12 specific commitments to achieve gender equality in the digital economy. These include improved access to training, flexible working options and boosting participation in career pathways.

Making progress

The CCC highlighted CSIRO as an organisation making good progress in digital inclusion and access to technology. Larry said we’ve pledged to help create diverse and inclusive workplaces in the digital economy.
“I am deeply committed to these actions and heartened by the collective approach to this challenging and very urgent area, which has accelerated by the pace at which digital technology is transforming work,” he said.


  1. Rapid technological change is a major trend impacting the world of work. Since COVID-19, the digital economy has grown at a speed and scale beyond anticipation. Further acceleration is likely as investments are made in the digital economy powering nations’ continued economic recovery following COVID-19.

    Leaders from across the Champions of Change Coalition are committed to seizing this opportunity to accelerate gender equality in their organizations.

    Champions of Change Coalition leaders are making 12 specific commitments to achieve gender equality in the digital economy.

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