This article and artwork first appeared in The Australian
When I came home to Australia to head up the CSIRO, I was on a panel and the moderator told me I was “just a scientist”. The implication was: what would you know about business?
Reviewing some of the television interviews given by my predecessor, Megan Clark, I was shocked to hear her called a “head of the nerds”. She laughed it off, but I don’t think I could have.
After 26 years in the US I’d forgotten what Australian culture thinks of scientists. Sure, they’re smart, they’re achievers, and they’re important — but don’t ask them about anything other than science.
Science becomes very specialised very quickly, and so do markets, so you need to be an endlessly curious person who isn’t afraid to ask questions. That’s definitely at the heart of science training and, I think, at the heart of the best business training. But just because you study science doesn’t mean you can’t do business. In fact, it may prepare you to run companies far better than management courses do, especially in the innovation revolution.
We need to embrace a more diverse model for success if we’re going to be competitive in an exponentially changing world. People are so much more than the sum of their qualifications, and it’s one-dimensional thinking to try to label them or confine them to a box. Not only is that absurdly narrow minded, it’s also hugely damaging for the next generation of science, technology, engineering and mathematics specialists, kids in school who see that and think, well, I like science but I don’t want to be called a nerd. We need our kids to be empowered to change their world.
In the US, they don’t call them nerds — in fact they call some of them billionaires. They drive Ferraris and provide the wisdom and angel funding to the next generation of brilliant minds. They invest in bold, brave, risky new ideas, because they’ve done the maths — and the biology, or chemistry, or physics — to understand how these game-changing benchtop concepts can be turned into world-changing products.
You don’t change the world by thinking the same as everyone else; diversity of perspectives is the compass to navigate the ambiguity of innovation.
When I look around the Australian venture capital scene, this same false delineation between scientists and business is tripping us over and stopping us from investing in the genius in our own back yards. According to the Australian Private Equity and Venture Capital Association, we’ve had only two Australian venture-backed start-ups make it to Nasdaq: one in 2000, founded by pioneering internet entrepreneurs (Looksmart); the other last year, founded by scientists and run by a PhD chief executive (Quantenna) based on a CSIRO invention.
The national sci-tech accelerator, ON, powered by CSIRO, and our new investment fund, Main Sequence Ventures, are just a couple of the ways we’re aiming to break down these barriers and take more great Australian science from benchtop to beta to buyer. You’d be hard-pressed to find a more diverse group than at an ON launch event, and while they certainly don’t conform to “leadership demeanour”, their innovations are game changing, from environment to health, manufacturing, energy, food, agriculture, mining, digital and space.
This artificial separation of careers and capabilities has to stop if we’re going to navigate the transition into an innovation economy. We can’t think outside of the box if we’re stuck being squares. Most businesses need more science in their strategy, and the future chief executives of Australian companies can’t be from central casting.
Consider that there is a place in the world where the “nerds” create multi-billion-dollar companies and still take time out to teach at Stanford, and the bankers and lawyers chase them in search of the next unicorn.
So the next time you meet a mathematician, don’t assume he’s a professor — he might be the chief executive of Qantas. When you meet a computer scientist, don’t assume the screen to which he’s glued is full of numbers — he could be the chief executive of Netflix. Don’t be surprised that a young woman studying maths and science became chief executive of eBay and later Hewlett Packard Enterprise, or that the chief executive of PepsiCo has a degree in maths and chemistry.
But of all the science disciplines, beware the physicists — because they can work out everything from first principles. And while they could be a teacher or a professor, they also could be the founder of Intel, the seed that grew into Silicon Valley; or SpaceX and Solar City and Tesla, powering the next generation of energy and exploration; or even a serial entrepreneur with two initial public offerings under their belt, and a plan to catalyse innovation in their home country.
This is an edited transcript from Dr Larry Marshall’s interview on the AmCham podcast, How Business Really Works, published this week. It was originally published in The Australian.
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9th September 2017 at 11:32 pm
an insightful article. I do agree that scientists can aid businessmen in their decision makers. But for scientists to be the decision makers themselves, then there is one subtle issue. Scientists must realize that market is not an equation, not systematic , not even really understood. So as soon as any scientists embrace the business realm, he/she should admit that business is another branch of science that beyond his knowledge. Ex: Apple provided a better OS than Microsoft in the 90s but Microsoft succeeded. Later, Steve Job understands the game and was able to renovate Apple with IPhone and others. A lesson he learnt late, but not too late.
8th September 2017 at 11:39 am
Great to get scientists into the boardroom, but in this case it would be even greater to get the corporate mining executives out of the CSIRO. There can be no confidence that the CSIRO’s science is not being corrupted by the mining executives that have infiltrated the organization.
7th September 2017 at 11:58 pm
On a lighter note of australians abilities to comprehend outside their designated or perceived abilities.
On the arival of the chief scientist for the Australian telescope he was meet by a group of his staff designated to the foyer.When asked what was happening,was told the americans were doing a simulation of all staff dying of radiation poisoning.Saying that was unacceptable donned the overalls of a cleaner,went up stairs and took over as the last man operating the telescope.
Nasa said to their men whats happening at your end we shouldnt be receiving any signals at this end who’s in charge there.
The reply ,The JANITOR!
Houston (dead silence)!
18th August 2017 at 8:46 pm
The Australian paradigm can be expressed as “In the land of the blind, the one eyed man should shut up and go along with the crowd or risk being ostracised as a smart arse”. Barry Jones was right. It’s time for our culture to wake up to the meaning of scientific method.
16th August 2017 at 5:04 pm
I agree with the premise that it’s destructive to label scientists as nerds or for them to self-identify as such. However in a message that celebrates the value of diversity in innovation, an image of superwoman might have had more impact than the chosen image of superman.