It’s always a baaaa-d thing when your wool doesn’t stay white and bright.
That’s why we’re bleating the problem, with a new treatment for bleached wool fabrics that ensures they stay whiter for longer. Through shear determination, we’ve helped develop the ‘EverWhite Wool’ process that significantly slows natural yellowing caused by exposure to sunlight.
Developed in partnership with the Cooperative Research Centre for Sheep Innovation, the treatment will lead to superior wool products and overcome a major barrier to how retailers and consumers perceive white wool.
So when it comes to your brights, all’s wool that ends wool.
The EverWhite Wool process maintains the bleached whiteness of wool through processing,
Read more on the Sheep CRC website.