Our high-fibre wholegrain BARLEYmaxTM can now be found a new range of cereals and muesli bars.
It’s easier than ever to feed your gut the right type of fibre with a variety of products containing BARLEYmaxTM now available in stores, not just in Australia but in the US and Japan too. Customers can choose from a range of cereals, snack bars, bread and wraps with added health benefits from the natural wholegrain that we developed.
The right kind of high-fibre diet
While Australians are doing a great job of eating roughage like wheat bran which promotes bowel regularity, we need to eat more fermentable fibres such as resistant starch.
Resistant starch feeds the ‘good bacteria’ that live in our large bowel. Foods such as lentils, peas, beans, cooked and cooled potato, cold pasta salad and firm bananas contain resistant starch, as does the natural, high-fibre wholegrain BARLEYmaxTM.
Research shows that eating more resistant starch could protect against the genetic damage that precedes bowel cancer. It can also help to combat cardiovascular disease and Type 2 diabetes. Bowel cancer remains the second most common cancer in both Australian men and women.
How and why we developed BARLEYmaxTM
Barley is often considered a forgotten grain in Western diets, although perhaps not when it comes to beer.
In the 1990s a team of our scientists became interested in barley as a grain with human health benefits. They began looking into the starch composition of a barley known as Himalaya 292, which had been stored in a shoe box with around 100 other barleys.
Subsequent plant breeding and nutritional analysis showed Himalaya 292 grain to have a low glycaemic index, high fibre and beta-glucan content. This grain became the focus of plant breeding efforts and led to the development of BARLEYmaxTM.
BARLEYmaxTM has been licensed to a CSIRO spin-off company, The Healthy Grain, which has been actively marketing BARLEYmaxTM to food companies in Australia and overseas, and now has trials in place with some major global food companies.
BARLEYmaxTM products available now
Australian company, Freedom Foods recently launched a brand-new range (called Barley+) of whole grain muesli and muesli bars with BARLEYmaxTM as the key ingredient. In Australia, the range is available in Coles supermarkets and independent health food stores. In the US, the products are sold in Kroger Supermarkets.
Japanese people are developing a taste for BARLEYmaxTM and in 2017 there were more than 20 BARLEYmaxTM food products , in Japanese supermarkets and convenience stores, many produced by Teijin Ltd. These include granola, soba (buckwheat noodle), biscuits, snack bars, rice mixtures, a smoothie, bento (lunch box) and onigiri (rice ball). A recent event hosted by Teijin saw chefs prepare a range of specialty dishes using BARLEYmaxTM ingredients.
The artisan bread, Edwards Sourdough, baked on the outskirts of Melbourne is also making use of BARLEYmaxTM in its breads, which are available in Australian supermarkets.
Australian bread company, Alpine has incorporated BARLEYmaxTM into their innovative range, with Heart Fibre and Heart Wholemeal loaves now available in selected Coles supermarkets.
Demand for healthier foods
An ageing population, rising levels of chronic disease and greater social awareness around health and wellbeing is leading to a demand for foods that provide specific health benefits above and beyond basic nutrition. This was one of the main trends identified in the Food & Agribusiness Roadmap we published in July 2017.
We can expect to see more and more products incorporating BARLEYmaxTM in the future, especially as others catch on to the health benefits of eating more wholegrains: reducing the risk of certain cancers, heart disease, Type 2 diabetes, stroke and even weight control, to name a few.
Find out more about BARLEYmax
25th March 2021 at 3:27 pm
It is really disappointing that you cannot buy BARLEYmax grain itself. We are recommended to increase our intake of non-processed foods, but we can only buy this as highly processed products with added fats and sugars that we don’t want!
7th December 2020 at 11:41 pm
HI, I just want to buy only Barley max, instead of Barley max products as they contain too. much energy for me. How can I buy it?
9th December 2020 at 9:04 am
Hi there, at this stage, unfortunately BARLEYmax® isn’t available for purchase as a standalone product but there are plans for this in the future. To keep up to date with BARLEYmax® product launches, sign up to The Healthy Grain’s mailing list: https://thehealthygrain.com/
9th April 2021 at 3:43 pm
I want to buy BARLEYmax alone as well. Would you be able to develop a plan to put it in the market as a standalone product? Thanks a lot.
24th February 2020 at 9:54 am
Can someone tell me where I can buy this please
25th February 2020 at 1:24 pm
Hi Eileen – thanks for your message.
A lot of the products using BARLEYmax are available from major supermarket chains.
18th December 2019 at 8:34 am
I have always used barley instead of rice and other grains. After a “naughty” day of treat foods high in processed flour or sugar I find a tablespoon of cooked barley stabilizes blood sugar and “hunger” due to unstable blood sugar. I have recommended this to friends after my nutrition studies and they have also found it highly beneficial. We should be encouraging more old whole grains used in populations of developing nations as these are much higher in fibers than many grains currently used in food production in western countries.
8th March 2018 at 10:19 am
I was so disappointed when SunRice deleted their Rice &Barley packs – Barleymax was wonderful in that, with excellent texture and flavour. Is there any possibility of marketing Barleymax in its primary state of grain, to be cooked like rice? I think Barleymax’s health benefits are just as significant as quinoa and freekeh, which through clever marketing are selling exceptionally well.
9th March 2018 at 12:14 pm
Our partners The Healthy Grain are working on a consumer product at the moment. It will be available in flake, flour and kibble format.
You can keep up to date with BARLEYmax product launches on their website: https://www.thehealthygrain.com
Social media team