Our better for you BARLEYmax goes global

By Kate Langford

9 August 2017

Freedom Foods has just launched their new Barley+ range of cereals and muesli bars, with our BARLEYmaxTM as the key ingredient.

Freedom Foods has just launched their new Barley+ range of cereals and muesli bars, with our BARLEYmaxTM as the key ingredient.

It’s easier than ever to feed your gut the right type of fibre with a variety of products containing BARLEYmaxTM now available in stores, not just in Australia but in the US and Japan too. Customers can choose from a range of cereals, snack bars, bread and wraps with added health benefits from the natural wholegrain that we developed.

The right kind of high-fibre diet

While Australians are doing a great job of eating roughage like wheat bran which promotes bowel regularity, we need to eat more fermentable fibres such as resistant starch.

Resistant starch feeds the ‘good bacteria’ that live in our large bowel. Foods such as lentils, peas, beans, cooked and cooled potato, cold pasta salad and firm bananas contain resistant starch, as does the natural, high-fibre wholegrain BARLEYmaxTM.

Research shows that eating more resistant starch could protect against the genetic damage that precedes bowel cancer. It can also help to combat cardiovascular disease and Type 2 diabetes. Bowel cancer remains the second most common cancer in both Australian men and women.

Using traditional plant breeding techniques, our scientists have developed BARLEYmax™, a new type of barley with significant health benefits.

Using conventional plant breeding techniques, our scientists have developed BARLEYmaxTM, a new type of barley with significant health benefits.

How and why we developed BARLEYmaxTM

Barley is often considered a forgotten grain in Western diets, although perhaps not when it comes to beer.

In the 1990s a team of our scientists became interested in barley as a grain with human health benefits. They began looking into the starch composition of a barley known as Himalaya 292, which had been stored in a shoe box with around 100 other barleys.

Subsequent plant breeding and nutritional analysis showed Himalaya 292 grain to have a low glycaemic index,  high fibre and beta-glucan content. This grain became the focus of plant breeding efforts and led to the development of BARLEYmaxTM.

BARLEYmaxTM has been licensed to a CSIRO spin-off company, The Healthy Grain, which has been actively marketing BARLEYmaxTM to food companies in Australia and overseas, and now has trials in place with some major global food companies.

BARLEYmaxTM products available now

Australian company, Freedom Foods recently launched a brand-new range (called Barley+) of whole grain muesli and muesli bars with BARLEYmaxTM as the key ingredient. In Australia, the range is available in Coles supermarkets and independent health food stores. In the US, the products are sold in Kroger Supermarkets.

Japanese people are developing a taste for BARLEYmaxTM and in 2017 there were more than 20 BARLEYmaxTM food products , in Japanese supermarkets and convenience stores, many produced by Teijin Ltd. These include granola, soba (buckwheat noodle), biscuits, snack bars, rice mixtures, a smoothie, bento (lunch box) and onigiri (rice ball). A recent event hosted by Teijin saw chefs prepare a range of specialty dishes using BARLEYmaxTM ingredients.

The artisan bread, Edwards Sourdough, baked on the outskirts of Melbourne is also making use of BARLEYmaxTM in its breads, which are available in Australian supermarkets.

Australian bread company, Alpine has incorporated BARLEYmaxTM into their innovative range, with Heart Fibre and Heart Wholemeal loaves now available in selected Coles supermarkets.

There are more than 20 products now available in Japan that contain BARLEYmaxTM, including snacks, granola and ramen bars.

There are more than 20 products now available in Japan that contain BARLEYmaxTM, including snacks, granola and ramen bars.

Demand for healthier foods

An ageing population, rising levels of chronic disease and greater social awareness around health and wellbeing is leading to a demand for foods that provide specific health benefits above and beyond basic nutrition. This was one of the main trends identified in the Food & Agribusiness Roadmap we published in July 2017.

We can expect to see more and more products incorporating BARLEYmaxTM in the future, especially as others catch on to the health benefits of eating more wholegrains: reducing the risk of certain cancers, heart disease, Type 2 diabetes, stroke and even weight control, to name a few.

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