Great Australian bite: what we love in food labels
Recently, two regulated, voluntary systems were introduced for use on food packaging in Australia to help consumers to make informed choices. However, as good as the intentions of these systems can be, they’ll amount to very little if no one reads or trusts them. That's why we've conducted a survey with over 1,700 South Australians to see what they care about in food labels and were surprised to find a majority one in three felt country of origin was most significant - above nutritional information or ingredients.